I research the needs of users and customers, design products that satisfy them and profit the business, and work with developers to get it built and delivered.
I've worked as a product manager, designer, researcher, and programmer. I've worked on software in fintech, adtech, aerospace, healthcare, and several other industries. I've worked inside tech giants, and launched startups. I've worked half and half on the agency side, and the client side.
I've published academic research on user research methods.
I live and work on the Los Angeles Westside. I'm not from here, but I'm here right now.
I'm known for taking a lot of notes.
These are all things I do:
- research with real users and customers from outside the building
- focus on the winning ideas, killing off the losers before they cost time and money
- design products that excite clients and stakeholders
- make friends across silos and bind everyone together into a happy project
- get products out into users' hands fast, so we can enjoy the results sooner (and force out the truth of its predicted value)
Here is what I bring to software companies:
- methods to find products that make clients excited on sight
- more synchronization and less siloing between groups involved in the product
- sympathy for every member of a cross-functional team (I've done all their jobs at some point)
- a faster, cheaper, smoother development process, with fewer nasty surprises
- ironclad focus on the leanest incremental delivery to the users
- rapid prototyping of new products, cheaper and faster than you're probably used to
- expert-level knowledge of Lean, Agile, Product, and UX - and balanced by practicality
Experiences you can ask me about:
- built a no-code prototype in one morning in 2018 and collected the first $3,000 of what became $1,000,000 of revenue per day by 2022
- designed and oversaw development of a startup product from concept to delivery over the course of 2½ years, leading to acquisition
- researched the usability of touchscreens at Nokia in 2008 and realized Apple would inevitably outcompete it (then quit)
- managed a project team working with NASA to create one of the first iPhone web apps in 2007
- performed research at Carnegie Mellon for the software that later became Siri, the iPhone voice assistant
Location: Del Rey, Los Angeles